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(Article) MAC FAME – Mastering the Art of Communication

Articles, Cover Story, Features, Interviews 0 December 11, 2013 147 Loso

Written By: Niki Jones Of Houston TREND

 

Outside shotRapper MAC FAME serves up a dose of “MAC” in his latest project, “Mastering the Art of Communication”. The Cali native explains that he wanted to tap into a different demographic with this project, experimenting with a different body of music. “With this project is was trying to reach a whole new demographic. I was trying to reach the people who like the turn up music. I call it mindless music because it doesn’t take much to listen to it; you just turn it on and lose your mind. You don’t think about it, you just turn up. I was really trying to tap into that demographic, because I’ve never made that type of music. I have never been that aggressive guy, I’ve always been real laid back real smooth, I make smoke a blunt take your girl kind of music. So with MAC I felt like I was trying to master how to talk to a new group of people.”

Studio between monitors

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The smoke a blunt take your girl Cali native, has to be one of the distinctive voices in Houston, seemingly because he is a west coast rapper. From his baritone voice to his vibe and demeanor, this Cali boy is a spin of what hip hop is, was and will forever be and that’s authentic. It’s quite natural that MAC would stand out in the city of candy paint, as his music reflects him. Not sure you will hear him blurt out many Houston innuendos, but it’s guaranteed, he will tell a vivid story through his beats. “I believe in hip hop. Its not even about making the people from here except me. I think it’s about getting people to see my passion through my passion. I think naturally as human beings when you see somebody doing something that their passionate about you almost light up on the inside even if you don’t know them because when you’re doing something that you are passionate about, you exude this vibe an people just kind of soak it up and you can see it and so far I’ve been able to exude that through my music,” says MAC.

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Moving from San Diego to Houston, in 2006, to pursue a college education in law, at Texas Southern University, MAC ultimately knew that if music was going to serve a vital part in his long-term spectrum he was going to have to take it serious, especially if he wanted to land a spot on the Frontline Tour, which was put on by MC Kane, a notable DJ in Houston. “If I wanted full time results I had to stop putting in part-time work. I was just writing here and there I wasn’t really networking or really told anybody, it was just something we would do, get high and freestyle. I would record different stuff and never do anything with it, just kind of playing around. Then I decided if this was something I really wanted to do I had to organize [it] and plan. I started doing open mics for the Go DJs at Rocca Bar and Midtown Lounge and a couple of the DJ’s, including MC Kane, just started pushing me. At that point I had to do something,” tell MAC.

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VidShoot4A slick mouthpiece and a laid back temperament, deemed with the moniker, Southeast mouth piece back in the day because he could talk himself in or out of any situation, MAC FAME, is one to keep an eye on. “I just love music and being able to be known for your passion. It’s weird having people to know you for nothing other than your music. It’s weird. I literally have two personalities. There’s MAC FAME and then there’s Chris. I’m just a regular guy trying to make a million by 28 and retire by 30.” MAC’s completion of four mixtape productions and the reception from his fans, has prompted him to start working on his album, which in his eyes will be his best work yet. “Over this last year, I realized that I have a fan based that’s so diverse and so spread out that actually supports me. With 1-10, it was a free mixtape and in the first two months that I put it out, I handed out free copies and downloads; then we put it on iTunes and it still was bought. That’s when I realized I think its time to really put my heart and soul into one body of work.

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On his new project, without giving too much away, MAC assures this will be one for the books. “I think MAC was me testing the waters to see if I wanted to stick with the old MAC or do I want to dive into this new trend of hip hop, the turn up party music, or does the album want to be mix with both of those. I knew I was ready to do the album, but I didn’t know how I wanted to do it. I needed to see where everybody was without having to ask hundreds of people what they wanted to hear on the new album. And from the responses that I’ve received, good and bad from MAC, I know exactly what I want to do and it’s probably going to be my best body of work. No, I know it’s going to be my best body of work.” 

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